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What Is Descriptive Marketing Research?

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❶Accessed 14 September Questions should be written so they are clear and easy to comprehend.

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Definition: Descriptive Research

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The focus of descriptive research is to provide an accurate description for something that is occurring. For example, what age group is buying a particular brand; a product’s market share within a certain industry; how many competitors a company faces; etc.

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Descriptive marketing research is a form of conclusive research used to describe both the composition of a group in such terms as income, gender, age and education and the characteristics of group members in regards to both current and future behavior.

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Market researchers use descriptive or quantitative market research to answer a specific question, which may be expressed in the form of a hypothesis when the inquiry is . Descriptive research is a study designed to depict the participants in an accurate way. More simply put, descriptive research is all about describing people who take part in the study. More simply put, descriptive research is all about describing people who take part in the study.

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Descriptive research, while somewhat similar, is different in that specific marketing research methods actually fall under it. 3 Methods Descriptive research is a methodology that is not exclusive to market researchers but one that can apply to a variety of research methods used in . What Are Descriptive Statistics in Market Research? Charts, tables, mean scores, averages and percentages are used to describe survey data. For example, if a question asks customers about their perception of the company, descriptive statistics may be used to summarize how many responded positively and negatively.